A company's Website is the key component or the hub of most B2B marketing efforts. In this challenging economy, it becomes even more important to optimize it as you try to get the most from your marketing dollars.
However, a site redesign is not an easy task. It requires strategic planning and input from various stakeholders within your company and your customers. I have spent the last month and a half writing this guidebook to walk readers through the steps involved in planning and successfully launching a new site. It provides a framework based on best practices for maximizing the lead acquisition and conversion process using your Website.
What it is
It describes a systematic approach to turning your Website into a lead-generating machine and driving sales. The guide will walk you through each step involved in creating a roadmap for a successful business Website.
What you will get from it
Some of the key steps covered in this guide include:
- Setting site objectives and prioritizing them
- Defining target audience, goals and measurement matrix
- Effective design and site features to include
- Marketing strategies for driving traffic to the site
- Gathering relevant content for the new site
What you need to do to get it
Download it now from our Website.
I hope you can put it to good use in your Website project. Let me know what you think.
I wish all of you a Merry Christmas and a Happy New Year! To those who prefer the generic greeting, Happy Holidays!