I’m sure you’ve heard the phrase, “focus on your core values” countless times from marketing consultants and gurus. But how do you really focus?
Geoffrey Moore at TCG Advisors, offers a great “How –To” guide on achieving focus for your company.
Identifying a clear, single focal point is not so easy. When done correctly, it will clarify your goals and strengthen your position in a tough marketplace.
You can read the rest of the post here.