Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI.
I use LinkedIn and Twitter quite a lot in my online networking and sure, I've grown my network in a short period of time. But like many b-to-b marketers, I'm not sure how it has impacted my business. So, I'm leaning more towards Seth's point of view.
Take a look at this video and decide for yourself. After all, when Seth Godin speaks, people listen.
What's working for you? Leave me your comments below.
Great points by Seth Godin. Web 2.0 has definitely brought solid things to the table for marketing though, even though much of online business networking has become superficial. See this commercial, for example -- http://adwido.com/view_content?vkey=4da0b81c16803f80618f4e7773577fc2 -- cool videos like this are able to spread online easily now, and not just cool videos from big corporations, but from small businesses as well.
Posted by: steve77 | August 07, 2009 at 01:56 PM
Thanks for stopping by and leaving your comment. I checked out the commercial. It is incredible! Thanks for sharing.
Posted by: Achinta Mitra | August 07, 2009 at 05:49 PM