Industrial MarCom Blog

How Buyers are Being Influenced by Information Resources

The chart below shows the changes in information resources used during the first half of 2009 (Source: MarketingSherpa.com).

Click on the chart to see a larger version.

Business Value of Social Networking

Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI.

I use LinkedIn and Twitter quite a lot in my online networking and sure, I've grown my network in a short period of time. But like many b-to-b marketers, I'm not sure how it has impacted my business. So, I'm leaning more towards Seth's point of view.

Take a look at this video and decide for yourself. After all, when Seth Godin speaks, people listen.

What's working for you? Leave me your comments below.

A tribute to Billy Mays - an extraordinarily gifted pitch-man

I read a really good article by Jeff Sexton on grokdot.com.  Yeah, Billy could get on your nerves with his booming voice but there's no denying the man's ability to pitch a product and convince a lot of people to buy it.

I think Jeff sums it up nicely when he wrote, "What Billy knew that so many of us forget, is that a conclusion that the audience comes to on their own is a conclusion they’ll believe and act on. No normal advertising claim can achieve that, no matter how much evidence you throw behind it."

You can read the rest of his post at http://bit.ly/60TN9.