How to Measure Social Media ROI

Lately, B2B marketers have really taken to using social media marketing. As everything else in this business marketing, measuring ROI is vital.

However, there's a lot of confusion over how to measure ROI for social media. I recently read a post by Paul Gillin, www.gillin.com where he provides 10 simple tactics to measure social media's ROI.

1. Focus
2. Know what works
3. Understand influence
4. That was a trick question
5. Make everything unique
6. It's not just about your site
7. Coax conversations back to your site
8. Monitor the competition
9. Use one big-picture metric
10. Give it time

Head over to his original post to learn more about the above points.