David Meerman Scott, the author of the best seller, The New Rules of Marketing & PR, has written a new book called World Wide Rave. It is due out on March 9, 2009.
What is it about? Here’s a direct quote from his blog,
"A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there."
His new book promises to be another smash hit. Some people had the good fortune of receiving galley copies of the book. One such person is Debbie Weil, author of The Corporate Blogging Book, had this to say,
"He continues that approach in WWR, which builds on New Rules by deconstructing what, exactly, makes people want to spread your story, your idea or your content - for free. First, he lays out what he calls the Rules of the Rave (realize that nobody cares about your products except you, lose control, find a trigger, participate in the right communities online, etc.). Then he gives the reader dozens of examples of successful World Wide Raves, all the while entertaining us with his informal asides."
What I found fascinating is David’s unique approach to marketing his new book. He first created a poster that matches the book’s cover, and then he offered it free to anyone who sent him an email. In return, David asked them to send in pictures of the poster displayed in interesting and fun ways anywhere in the world. You can see many of these photos on his blog. His poster is now in all seven continents. WOW! He has created his own wave of rave. I have also read that he is planning to compile these into a video.
