Industrial MarCom Blog

Marketing for Engineers by an Engineer – Redesigned Site launched

Right off the bat let me admit that this post is a plug for my company and the recent launch of our redesigned Web site.

Those of you who have been involved in a site launch know the feeling. After months of hard work, it is a thrill and a sense of relief to finally see your baby come alive on the 'Net. Of course, you want to keep fine-tuning things and look upon your site as evolving rather than a finished project.

Now for the plug – the focus of our company and the new site is to help industrial, B2B and technology marketers find an experienced source for improving their marketing programs to drive sales.

Here's a quote from the news release we sent out yesterday, "Technical and B2B marketers will find the new Web site a very helpful source for industrial marketing. Tiecas, Inc. is a Houston-based marketing communications company that has been helping engineering, technical and industrial companies improve their marketing programs to drive sales. Marketing done by an engineer, convenience of a one-stop source and 20 years of industrial marketing experience are what makes this company stand out."

You can read the entire release on PRWeb. BTW, this is a great distribution service! It helped us get our release on Google News and Yahoo! News.

Do check out our Web site and let me know what you think.

Standing Out in Your Marketing

I saw an incredible video presentation by Seth Godin where he extols the virtues of ignoring safe and ordinary choices in marketing to truly stand out. Seth Godin: Sliced bread and other marketing delights is the title of his talk. He is not only very entertaining but also provides incredible real-life examples. It is a must-see marketing video.

I found the video on ted.com. TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader.

You can view Seth Godin’s presentation here.

Building Your Brand, Differentiating Your Services, Growing Your Revenue

Standing Out from the Crowd: Best Practices in Branding and Differentiation for Consulting and Professional Services Firms. That is the complete title of a complimentary Deltek webcast featuring, Mike Schultz, President of Wellesley Hills Group, as he shares with you the keys to brand and differentiation, and how to leverage your brand to develop business with strong profit.

According to the e-mail that I received, from the seminar you will learn :

• What you really need to know to differentiate your firm
• How to substantiate your differentiated message so it makes a lasting impression on the market
• Hot-off-the-presses data on the business impact – especially on generating maximum fees – of establishing brand leadership
• How to leverage your organization's assets in your marketing and business development efforts
• How to leverage your strong brand and differentiation to generate more leads and develop more business
• How to avoid the common brand and differentiation mistakes services firms make

The seminar is on Thursday, August 14, 2008 at 2:00 pm EDT. You can register for it here.