With the current buzz about social media, you’d think email marketing, the old standby of b-to-b marketing would be a forgotten strategy.
Not so fast according to many marketers as they plan their 2010 budgets. Email marketing is once again playing a prominent role as more and more companies seek the most effective return on their marketing spend.
80% of marketers report that email is their strongest performing media buy ahead of search and display ads according to Datran Media.
And here’s a report from shop.org stating, “Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs.”
If you are in the industrial sector, you may need to modify those numbers a bit since they are from the State of Retailing Online report.
Here’s a chart from MarketingSherpa’s most recent Email Marketing Benchmark Guide.
(Click on chart to see larger version)