I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible for generating high-quality leads for industrial products and engineering services. Here you will find not only my views but also access to third-party case studies, white papers and best practices for lead generation, qualifying and nurturing those leads until they are sales-ready. I encourage you to share your thoughts and be a part of this exciting community of marcom professionals.
My Company
Tiecas, Inc. is a Houston-based industrial and B2B marketing communications company that provides lead generation solutions, marketing consulting, Web site development and creative services to engineering, technical and industrial companies. Visit site »
Engineers Can Sell™:
White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Step-by-Step Guide to Website (re)Design.
This guide will walk you through each step involved in creating a roadmap for a successful business Website. Get the free Step-by-Step Guide to Website (re)Design now.
Recent Posts
- Must Have Twitter Applications for Marketing
- Driving Traffic to Your Homepage All the Time May Be a Big Mistake
- 101 Tips from 50 Small Business Bloggers
- Manufacturing Sector Showing Hopeful Signs
- Email marketing — what was old is new again
- How to Measure Social Media ROI
- How Buyers are Being Influenced by Information Resources
- Business Value of Social Networking
- A tribute to Billy Mays - an extraordinarily gifted pitch-man
- Industrial manufacturers are cautiously optimistic
Weblogs
About Me
Achinta Mitra
I am the founder and President of Tiecas, Inc., a Houston-based industrial and B2B marketing communications company. Over the last 21 years, I have had the pleasure of working with a variety of manufacturing, engineering and technical services companies. It has been a fascinating journey observing, influencing and learning, how real-world technical and B2B marketing works. Read my full bio »
Find me on:
My Bookshelf
Blogs I Read
- B.L. Ochman's weblog
- B2B Lead Generation Blog
- B2Blog
- Blog Catalog
- Bob Bly's Direct Marketing Blog
- Casey Hibbard's Stories That Sell Blog
- Debbie Weil on Corporate Blogging and Social Media
- Dianna Huff's B2B MarCom Writer Blog
- Emerson Process Experts
- Engineers Can Sell
- GlobalSpec's The Marketing Maven
- Influential Marketing Blog
- MarketingSherpa SherpaBlog
- Michael Stelzner's Writing White Papers
- PR Squared
- Sales Lead Management Association Blog
- Small Business Marketing Blog
- The Funnelholic
- The Well-Fed Writer Blog
- To Blog or Not to Blog?
- Web Ink Now
- Word of Mouth Marketing Association -- WOMMA
